THE MUSEUM, NOT THE FEED
a way of marking what is worth holding on to
not a camera app, not a social app — the thing you reach for when a moment is worth keeping
THE LOOP
three small gestures, one quiet rhythm
01
Smile
a photo, a Living Photo, a voice note, a line of text — whatever the moment wants to be
02
Seal
gold, 1500ms — the send animation earns it; the pause before the memory is kept
03
Stack
it joins the others inside the jar — not a feed, not a post, a quiet archive
LIVING PHOTOS
Photos that breathe
tap once — a still and a 1.5-second loop are captured at the same time — the moment plays back whenever the memory opens, like a polaroid that remembers
JARS
Organised by love, not by date
one jar for each person who matters — your partner, your sister, your dad, your oldest friend, future you — every memory finds its person
THE SEAL
a ritual, not a button
choose what holds the memory closed — until the moment is right
SMILE
Smile Seal
the memory opens only when the receiver smiles at the camera — a small ceremony before the reveal
TIME
Time Seal
set a date — an anniversary, a birthday, a letter to the future — the jar stays closed until the moment arrives
LOCATION
Location Seal
the memory unlocks only when you return to a place — the bench where you sat, the city where it happened
ENDS ON YOUR SHELF
from the jar to your hands
tick the gold polaroid at capture — it waits in the Print Tray until you are ready — a printed stack, a bound album, or a monthly dispatch — ivory paper, warm ink, posted to your door
SEE THE PRESS →
JAR TIERS
one product, three shapes
no subscription — pay once to enshrine a jar, if a jar is worth enshrining
PLAIN JAR
Free
default — every jar starts here
- —up to 20 memories per jar
- —unlimited jars
- —all capture types — photo, Living Photo, voice, text
- —resurfacing — On This Day, seasons, quiet returns
- —send-and-seal animation
- —event jars with reveal-at-date mechanics
MUSEUM JAR
$19.99
one-time, per jar — never a subscription
- —everything in Plain
- —unlimited memories, forever
- —museum view on the web — the jar as architecture
- —museum badge on the jar tile
- —upgrade at memory 20, not at creation
PRIVACY FIRST
quiet by design
built to be closed, and returned to — not to keep you open
Invite only
memories are visible to the people invited to a jar — no public feeds, no followers, no strangers
Your memories, not ours
media lives on secure storage tied to your account — not sold, not mined, not trained on
No ads, no algorithms, no scroll
the app does not learn to keep you open — it is built to be closed, and returned to